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One important concept in psychology is values.  Thus, it is important to define values.  What are values?   Below is one definition of values:
   
Values are judgments about how important something is to us.

     
There may be three basic attributes of values.  First, values are subjective judgments.   Second, we may make a judgment of how important something is relative to something else.  For example, one may judge that helping others is more important that becoming famous.   Third, values may be principles that help us make important personal decisions.  These would be considered personal values.  For example, if a person highly values creativity, the person may strive to find a career that will allow him or her to be creative.