Values Definition

One important concept in psychology is
values.  Thus, it is important to define values.  
What are values?   Below is one definition of

Values are judgments about how important
something is to us.

There may be three basic attributes of
values.  First, values are subjective
judgments.   Second, we may make a judgment
of how important something is relative to
something else.  For example, one may judge
that helping others is more important that
becoming famous.   Third, values may be
principles that help us make important
personal decisions.  These would be
considered personal values.  For example, if a
person highly values creativity, the person
may strive to find a career that will allow him
or her to be creative.