Priming is an important topic in psychology. Priming may
influence judgments and behaviors. This effect on behaviors and
judgments can be referred as a priming effect. As a result, it is
important to define priming. What is priming? Below is one priming
Priming is a procedure in an experiment that is believed to
increase the accessibility of certain information in memory.
There are a number of priming studies. One example of priming
is the second study conducted by Brcic and Latham (2016). The
priming task in the second study involved viewing 20 receipts and
being provided with instructions concerning the receipts. Half of the
participants viewed receipts with a happy face, and the other half of
the participants viewed receipts with a neutral image. Then, the
participants rated four stores they had shopped at recently with
respect to items concerning customer service. On the average,
participants who viewed receipts with a happy face had higher
customer satisfaction than participants who viewed the receipts with
a neutral image. The priming task in this study was described as
involving priming positive affect. It could be that the happy face
increased the accessibility of certain thoughts related to positive
affect in memory.
Brcic, J., & Latham, G. (2016). The effect of priming affect on
customer service satisfaction. Academy of Management
Discoveries, 2, 392-403.