Is Need for Cognition Associated with Creative Behavior?
Some people really enjoy high-level thinking. They may be able to spend
hours playing chess or reading books. They also may wish to engage in certain
creative activities. Engaging in some creative activities may reduce boredom by
fostering significant thinking.
Dollinger (2003) found that greater need for cognition was associated with
higher scores on the Creative Behavior Inventory. Need for cognition reflects a
person's enjoyment of effortful thought. The Creative Behavior Inventory
involves having people indicate how many times they have done certain creative
activities. One possible interpretation of this finding is that people who have a
higher need for cognition are more motivated to be creative. However, because
the finding is correlational, we cannot make causal conclusions. There may be
other possible explanations for the finding. For example, it is possible that
creative behavior fosters a need for cognition. (1)
1. See Dollinger's article for other findings.
Dollinger, S. J. (2003). Need for uniqueness, need for cognition, and
Creativity. Journal of Creative Behavior, 37, 99-115.