The psychology of helping is an important topic in social psychology. It is important to address the question concerning why do people help. With respect to the reasons for helping, some helping behaviors may reflect egoistic helping.
It is important to gain an understanding of prosocial behavior and how helping behavior can be increased. Understanding why people help may help to understand how helping behavior can be increased. There may be practical applications of helping behavior experiments. Some experiments may provide ideas concerning fundraising.
This page contains articles concerning helping behavior. For example, one article addresses the influence of gifts on donating behavior. Moreover, another article concerns the influence of soothing music on helping behavior.
The articles reflect some of the specific topics in applied social psychology, and they may help to gain an appreciation of the importance of social psychology.