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                            Health Psychology

         There are a number of important areas in psychology.  
One of the important subfields of psychology is
health
psychology
.   What is health psychology?   Below is one
definition of health psychology:

Health Psychology Definition:

Health psychology is the scientific study of relationships
between health and psychological variables
.

Health Psychology Example:

        There may be a number of important examples of health
psychology.  One health psychology example is the study
conducted by Detweiler, Bedell, Salovey, Pronin, and Rothman
(1999).  In their study, beach-goers were given a brochure to
read, and there were different versions of the brochure that
reflected framing of the messages.  The brochure contained
questions to answer.   After returning the questionnaire, the
participants were given a coupon that could be redeemed for a
sunscreen sample that was free.   One of the measures in the
study was whether the participants redeemed the coupon.  
Participants who read information framed as a gain were more
likely to redeem the coupon for the sunscreen sample than
participants who read information framed as a loss (see their
study for other findings).   This finding suggests that reading
information related to health may result in more interest in
sunscreen use when presented as what may be gained than
when presented as what may be lost.

References

Detweiler, J. B., Bedell, B. T., Salovey, P., Pronin, E.,     
  Rothman, A. J.  (1999).  Message framing and   
  sunscreen use:  Gain-framed messages motivate  
  beach-goers.  
Health Psychology, 18, 189-196.