Color Psychology: Can Seeing Green Increase Creativity?
One interesting topic concerns the influence or effects of color. More specifically,
it may be interesting to learn about the possible effects of the color green. One
question concerning the psychology of green is whether viewing the color green can
Lichtenfeld, Elliot, Maier, and Pekrun (2012) investigated the influence of
viewing the color green on creativity in four experiments. The findings from the four
experiments supported the idea that viewing green can increase creativity on a task.
For example, in the third experiment, participants who viewed green were, on the
average, judged to be more creative on a task than participants who viewed grey or
red. Moreover, the findings of the third and fourth experiments suggest that the effect
of viewing the color green on creativity was not due to mood. The effect of viewing
the color green on the mood measure was not stastisically significant in their third and
These findings may have important practical implications. To increase creativity,
it may be a good idea to view the color green. For example, one could look out the
window at the backyard while writing a story or poem.
Lichtenfeld, S., Elliot, A. J., Maier, M. A., Pekrun, R. (2012). Fertile green: Green
facilitates creative performance. Personality and Social Psychology Bulletin, 38,