Learning how to fundraise effectively may be a primary concern of nonprofit organizations.
One important topic concerns the psychology of fundraising. There are interesting and important findings on donating behavior. This page contains articles with findings concerning fundraising and donating behavior.
Some of the fundraising research findings may provide important insights concerning how to raise money and nonprofit fundraising ideas (including some possible easy fundraising ideas).
There also is an article concerning fundraising in the Solutions section entitled, A Three-Step Fundraising Technique.