AMAZING FINDINGS
                Are People Influenced by Trivial Details?

Imagine that you are juror in a criminal trial in which the defendant is
accused of stealing a duffle bag from a gym.  One eyewitness is positive that
the defendant took the bag, and the other eyewitness is positive that someone
else took the bag.  The eyewitness for the prosecution was much more
detailed in her testimony.  She described minor details, such as the can of
Pepsi the culprit was drinking before taking the duffle bag.  Would you be
influenced by the trivial details in the eyewitness testimony?
 In their second experiment, Bell and Loftus (1989) had college students
read a brief summary of a criminal court case with conflicting testimony.  
The prosecution eyewitness stated that defendant was the person who
committed the crime, and the defense eyewitness stated that the defendant
was not the culprit.  The defense eyewitness testimony varied in degree of
detail.   In a low detail version, the defense eyewitness described the store
items that the culprit dropped as just "a few store items."  In the high detail
version, the defense eyewitness described the store items as "a box of Milk
Duds and a can of Diet Pepsi."  The prosecution eyewitness described the
store items as just "a few store items."  However, there were two versions
for the prosecution eyewitness testimony,  In one version the prosecution
eyewitness is not asked whether she can remember the store items mentioned
by the defense eyewitness.  In the other version, she is asked if she can
remember the store items, and she states that she cannot remember them.  
When the prosecution eyewitness was not asked about the store items, there
was no statistically significant effect of the trivial details on judgments of the
defendant's guilt.  In contrast, when mock jurors learned that the prosecution
eyewitness could not remember the store items, there was a substantial effect
of defense eyewitness detail on judgments of the defendant's guilt.  When the
prosecution eyewitness stated that she could not remember the store items,
6% rendered a guilty verdict in the high detail condition, and 47% rendered a
guilty verdict in the low detail condition!  The persuasive impact of trivial
details was referred to as
trivial persuasion by Bell and Loftus.
  The findings from the second experiment conducted by Bell and Loftus
(1989) suggest that the impact of trivial details on judgment of guilt is due to
inferences about memory.  The detail in the defense eyewitness testimony
only influenced judgments of guilt when it was clear that the prosecution
eyewitness could not remember the trivial details.  In this situation, the mock
jurors may have been more likely to believe that the defense eyewitness had
a better memory for the culprit's face than the prosecution eyewitness.  
Moreover, the defense eyewitness was judged to have a better memory for
the culprit's face in the high detail condition than in the low detail condition.
  Even details that are unrelated to the crime may be persuasive.  In their
first experiment, Bell and Loftus (1989) found that unrelated details in the
prosecution eyewitness testimony influences judgments of a defendant's
guilt.  The details pertained to the store items that a customer dropped prior
to the crime.
  It should be pointed out that some studies have not found trivial details to
be persuasive.  Some findings for the influence of details were not statistically
significant.  For example, Bell and Jones (1994) found that the effects of
minor details on judgments of honesty were not statistically significant in four
studies.
 Trivial persuasion may reflect a faulty belief about eyewitness testimony.  
Reporting trivial details may not indicate that a person has a good memory
for a culprit's face.  For example, Wells and Leippe (1981) found that people
who made an accurate identification of a culprit were less accruate in their
memory for peripheral details.
 Although trivial details may influence judgments in some situations, more
research is needed to gain a better understanding of the influence of trivial
details.  It's possible that trivial details may be persuasive in other contexts
besides the courtroom.

References

Bell, B. E., & Loftus, E. F. (1989).  Trivial persuasion in the courtroom:
The power of (a few) minor details.  
Journal of Personality and
Social Psychology
, 56, 669-679.
Bell, B. E., & Jones, J. B. (1994).  Providing minor details and the
 perception of honesty:  Questioning the generality of trivial
 persuasion.  
Psychology: A Journal of Human Behavior, 31, 26-29.
Wells, G. L., & Leippe, M. R.  (1981).  How do triers of fact infer
 the accuracy of eyewitness identifications?  Using memory for
 peripheral detail can be misleading.  
Journal of Applied Psychology,
 
66, 682-687.
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